Geometrically optimized stand-up pouch

Thanks to the optimized geometry of the Pet Food stand-up pouch (100g content), display cartons can now accommodate 24 instead of 22 pouches, which saves space in warehousing, in transit, and on the retail shelf. 

We are especially proud of the fact that we won the prize in the "resource efficiency" category of the AluFoil Trophy 2010. The award underscores our commitment in the domain of sustainability and verifies that we are on the right track.